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Why is the US currently obsessed with protein? (feddit.org)
submitted 1 month ago* by to c/asklemmy@lemmy.world
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Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[–] 11 points 1 month ago (3 children)

Most Americans get significantly more protein than they need, men by ~30% and women by ~15%. Even if you look at the new wildly unscientific federal guidelines saying to get more protein (this is a top down “problem”) Americans tend to still get more than that, but it is closer. A huge problem is the over reliance on animal proteins causing the other issues and the huge lack of fiber Americans struggle with.

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  • [–] 1 point 1 month ago

    But what is the context? Are they 15-30% up on calories because of their intake, do they just eat too much? What about other countries, what about a normal diet, what is a normal diet?

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