Apple does too.

If I wanted to get a new phone this year, I could trade my 17 pro max in and their current trade is $885, and I think it was $1400 msrp when I bought it. So I’d have actually paid $515 or something like that.

I also traded in my 15 pro max when I got the 17 and they gave me $520 on it after 2 years. And I think I actually got that one free on our phone plan when we switched. So really I got a free 15, which they then gave me $515 for, taking the 17 down to $879, which is less than what they’d give me today for it.