i'm not against people figuring women out per se. in a vacuum, this PUA thing could have evolved into something neutral.
the very thing this comes down to is that these people just seem to not want to accept they are bad people and keep doubling down on getting laid through whatever it takes so they can be the super manly and successful little boys they want while making sure they can keep being the worst actual people without bruising their ego or any real self reflection.
it's just the bitter incel type people in "new" packaging, which is what makes this sort of news so unsurprising and recurrent.