Not a fan of the continuous scroll article. It is putting more onus on me, making me responsible not just for reading words and examining images, but for triggering animations, setting the pacing, and un-distracting myself when I scroll back and forth to rewatch how the screen interprets various inputs because I can't help myself.
Yes, you have to scroll anyway. But scrolling is more akin to turning a page than giving the "See 'n Say" another whirl. I agree with the authors sentiment but wrapping it in an overly complex delivery mechanism has just a hint of irony.