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Technically they probably could for a long time. But that might mean that some of the family members might demote themselves to multimillionaires instead of multibillionaires .
They could halve their prices and still make bank.
Markups at retail stores are insane, places like Walmart are the worst.
Walmart also sells lower grade goods, while there isn't much you can do to foodstuffs there's a shit tonne you can do to say clothes, appliances, and tools. The only exception I can assume is things like computers, complex electronics, and firearms.
Why assume an exception?
The ones I listed as exceptions are basically the only ones you can't dumb down without more effort than it's worth, computers and complex electronics are generally super standardized and can't really be made all that much worse. More or less the same thing with firearms can't be lowered passed a certain point. Though I can assure you that with maybe the sole exception of the game systems Walmart is largely stocking the cheapest versions of the stuff they can't get manufactured cheaper, the only reason the game systems noted as an exception is because they are already the inferior gaming platform.