When demand goes up, the price goes up.

When demand goes down, the price goes up.

What is this? Civilization? JK

Something tells me that younger generations simply don't give a shit, it maybe have been a luxury for older generations.

I'll be honest in high school or college we all would buy the cheapest shit. (millennial). As in the two gallon jugs on the bottom of the shelf. Oh boy the hangovers were intense. And maybe I can't really tell much of a difference, but I remember I had a seven course paired with wine. All I could think was, yep tastes like wine and sloshed it down and ate the food.

Yeah they could trick the consumer in selling under a decoy name like… wait a minute

Mad Dog 20/26

I saw a lot of really good wine on steep discount recently at Fred Meyer in wa state.

I was very suspicious, bought a bottle, and it was legit.

Maybe people are moving wine at lower price points into markets that don’t normally overlap to move product while minimizing brand damage?

Wine is like $2-5 a bottle in Europe and they also sell more of it there lol

That’s fundamentally missing the problem- sales of wine are down 1/5. They have a supply chain that isn’t moving. If you offer cheaper wine you likely won’t move enough more to make up the shortfall and the costs of production/storage ect.

It’s America wine. Famous for the Californian “Two Buck Chuck”. On the other hand, the Europeans I know complain that wine in the US is overpriced and most of the domestic market is too sweet.

Making those little toys of a bird that drinks water.

It is decided.

Or turn it into a nice balsamico. Better profit margin than ethanol which can be made from way cheaper ingredients.