Remembering stuff like Yahoo! And Ask Jeeves, I wonder how Google came to be the company that became ubiquitous for and basically interchangeable with "online search".

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The index of content available online, which they built and updated themselves. A policy of constantly tweaking the algorithm to make it understand what us monkeys want. No ads on the first search page. And then absolutely dominating the online ads market, which kept financing the continuous improvement to the service. Until they realised this was to their own detriment and made it ask Jeeves level competent again. They won the initial war but lost the peace.

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