A new division called Xbox XP will take the lead on "film and television, consumer products, strategic partnerships, and live experiences," with a focus "on how people experience our franchises beyond the games themselves."

Sigh....

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[–] 18 points 6 days ago*

The bargain bins are full of once-great brands that haven't produced anything in decades, but will let any old cheap factory slap their name on a product for a few bucks.

This is basically the same thing, but with stories instead of hardware.

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