You gotta understand what it's good for as a tool and realize it's not going to do your job for you.

The problem is that it's utility is basically correlated with your skill on a given subject because you can't reasonably hope to guide it to what you actually want if you aren't already pretty skilled. Contrarily, the perceived "benefit" or "coolness" it provides you is inversely correlated with your skill but with like 3x the slope of utility.

If you are needing to navigate a pool of text as an expert in a field, it's obscenely useful and the holes/pitfalls are super evident. The less skilled you are as a user the more magical and beneficial it all looks, which is scary.

Edit I said some of that backwards . More skill more actually useful, less skill the more it seems useful and cool but will screw you up.