Ill paint a picture:
Lots of cattle farming in Alberta too, so there isn't a lot of new age thinkers there who care about factory farming pollution of water systems, and that all that farm land could feed more people, and the terrible conditions animals live in.
So when I've gone on work trips all the food places at hotels and events are all beef/rib products and fries. Finding a salad or some vegetarian protien is difficult.
I went on a two-three day work trip and lost 5lbs from lack of food choices.
Talking to them is like being in Hicksville, with lifted smokey diesel trucks, etc.