But just like voting the choices you vote for have incentives to rig the system in their own favor. It's hard to vote with your wallet as they say because the companies are so big they will either lobby for laws to make themselves the only viable option or they will just buy up their competitors.

For example I always try to favor local businesses so when I moved I signed up for the local bank. It was small and had one or two branches. The next year a larger regional ank bought them. Then a larger national bank bought them. Next thing I knew it was bank of America somehow.

I would have never voted for any of that. So it's not really the fault of the consumer