this post was submitted on 16 Jun 2025
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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] minorkeys@lemmy.world 7 points 5 hours ago

Nothing better than having a private conversation with my friends and having some dude lean in to remind us that Brawndo, the thirst mutilator, has electrolytes.

[–] rustydomino@lemmy.world 3 points 4 hours ago (1 children)

The problem is there are very few alternatives that will work for grandma and her friends, especially open source alternatives. This is why WhatsApp and LINE are stupidly popular.

[–] Raiderkev@lemmy.world 1 points 4 hours ago (1 children)

I had to use LINE for work a few years ago to communicate with the Philippines. Awful app.

[–] rustydomino@lemmy.world 2 points 2 hours ago

Awful depends on your point of view. Is it easy to message and call your friends and make group chats for free? The answer is yes. The fact that the interface sucks and is ad-ridden is irrelevant to older aunties and uncles.

[–] lechekaflan@lemmy.world 6 points 10 hours ago

Doctorow is always right.

[–] callyral@pawb.social 14 points 13 hours ago (3 children)

I hate how my country (Brazil) depends so much on Whatsapp. If I could, I would uninstall that app immediately.

[–] jabjoe@feddit.uk 2 points 4 hours ago

Same here in UK. So many people think of it like email. A universal communication system. They can't see the problem with it being a single, closed, for profit, provider. Now Meta feels people are locked in, they will be finding out. But they still won't see the problem until it ratcheted to really bad. Like frogs in boiling water.

[–] lmuel@sopuli.xyz 1 points 4 hours ago

Same in Germany.

I do believe it's better than using iMessage for example but it's undoubtedly rubbish.

[–] rfr_Foglia@feddit.it 4 points 12 hours ago

Same thing here in Italy

[–] dsilverz@friendica.world 22 points 17 hours ago (2 children)

@MazonnaCara89 The country I live in (Brazil) overly uses and depends on WhatsApp. From government departments to businesses and transactional relations, all the way to social and family affairs, people is addicted to it, forcing other people (e.g. me) to either have a WhatsApp account or ending up far beyond mere social ostracism (beyond mere loneliness): effectively, the inability to buy, sell, rent or even resolve citizen matters with certain government/state departments (such as receiving medical appointment schedules from Brazilian's public health system (Sistema Unico de Saude/SUS (Unified Health System) via their "postinhos"/"Unidades Basicas de Saude" (neighborhood public health centers)). They don't even use the grand old phone calling and SMS anymore: even "calls", when performed, are made by people/departments/businesses via Whatsapp VoIP functionality.

That said, it's worth mentioning that WhatsApp has been running ads for a long time: the "Channels" section lists seemingly random "channels", many of which are businesses with "verified" "blue badges". So it's effectively advertisement disguised as veiled "recommendations" from Meta. It seems like it'll just become worse (to the surprise of no one who understands what Meta is).

I really want to leave WhatsApp, but I'm socially compelled to stay (it's the only mainstream platform where I still have an account, against my will)... the raw, grotesque distillation from social compliance, worse than depicted in Derren Brown's documentaries...

[–] Excrubulent@slrpnk.net 2 points 5 hours ago

Facebook has had a strategy for a long time of monopolising the internet of countries that previously had very little internet. They essentially subsidise internet infrastructure and make that subsidy dependent on facebook being a central part of the network.

So I'm not surprised to hear this. They obviously have found ways to inveigle themselves into key infrastructure in lots of places, even if they couldn't build it in from the ground up.

[–] joel_feila@lemmy.world 6 points 13 hours ago

jesus that some dystopian shit

[–] Reddfugee42@lemmy.world 5 points 13 hours ago

Explains why I've started seeing ads for WhatsApp, which was really bizarre

[–] sunglocto@lemmy.dbzer0.com 41 points 21 hours ago (2 children)

LET THE ENSHITTIFICATION BEGIN!

[–] SeboBear@discuss.tchncs.de 1 points 1 hour ago

Oh honey that ship sailed long ago

[–] diffusive@lemmy.world 16 points 19 hours ago (1 children)

Begin? 🤔🤔🤔

What year is this?

[–] Reddfugee42@lemmy.world 3 points 13 hours ago
[–] umbrella@lemmy.ml 9 points 17 hours ago* (last edited 8 hours ago)

i use none of these features.

i'm glad they are not as invasive as i thought, but they will definetly be making them worse over time.

[–] altphoto@lemmy.today 25 points 22 hours ago (2 children)

Repeat after me.... "Enshitification"!

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[–] 0485919158191@lemmy.world 7 points 18 hours ago (1 children)
[–] Reddfugee42@lemmy.world 5 points 13 hours ago

OH whatsSNAP

[–] Wispy2891@lemmy.world 15 points 21 hours ago

the channels you follow

I knew they would use that info for targeted advertising

It's Facebook 101, let the users themselves tell you what they like

[–] qyron@sopuli.xyz 6 points 18 hours ago (2 children)

Never used it for personal ends. But I'm curious to see if all the companies using as a work tool will divert from it.

Signal.

And IF I learn how to run Jammi, it will be my default communication application.

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[–] Auth@lemmy.world 54 points 1 day ago (11 children)
  • provide free app at a loss

  • grow massive user base and market share

  • squeeze your userbase for every cent they're worth

Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

[–] hiramfromthechi@lemmy.world 6 points 18 hours ago

WhatsApp was charging $1-$3 per year before Facebook's acquisition. They had 600M+ users and a team of twelve people. It was beautiful while it lasted.

Hopefully we can carry out the original mission with Signal.

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[–] nothrone@lemmy.dbzer0.com 14 points 1 day ago (3 children)

WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.

What is the alternative here? Don't know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya..

[–] Reddfugee42@lemmy.world 3 points 13 hours ago

I know right? Why would I use signal? There's not even any games!

/s

[–] Jack_Burton@lemmy.ca 11 points 22 hours ago* (last edited 22 hours ago) (1 children)

My Signal screen fits 8 chats, and looks simliar to any other messenger I've used. It's a messenger app and the UI shows messages. I wouldn't want it to show anything else.

[–] nothrone@lemmy.dbzer0.com 1 points 1 hour ago (1 children)

It seems to be device specific. On my device, WhatsApp fits 2 more chats. I hate meta/insta/fb/etc, but WhatsApp just looks considerably better than Signal. Signal, as I said earlier, just has huge margins and padding. It looks ugly.

Like you, I also want my messenger app to show conversations. Sadly, Signal shows more empty space than conversations. It really needs a compact UI. I invited several friends to Signal and they all left because it looks bad. I know it sounds like nitpicking, but UI/UX IS extremely important. Making the claim "meh, it looks fine" and ignoring people's perspective is not the way to run an app that is dependent on the number of users, like signal is. If I don't have anyone with whom to chat, the app is useless. It needs userbase.

[–] Jack_Burton@lemmy.ca 1 points 33 minutes ago

Strange, maybe it has to do with scale in phone settings? I tend to have mine set to the smallest. I've also learned to not care as much about UI since dumping big tech and moving to FLOSS/FOSS (Libre Office is amazing but definitley less polished looking than something like Microsoft Office) so maybe I'm just getting blind to it haha

[–] Ceruleum@lemmy.wtf 10 points 23 hours ago

Signal? Dude, I don't want nonstop getting updates about the war plans of the Trump administration ;-)

[–] FuryMaker@lemmy.world 10 points 23 hours ago (4 children)

People are going to use whatever the majority use.

I need to ude WhatsApp when i travel to countries egere it's widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.

They're just too big. How is anything else supposed to take off? Just gradually maybe.

So maybe Signal will get there in a few years? What's itd adoption rate since it was created?

[–] network_switch@lemmy.ml 3 points 17 hours ago

It's a slow grind for adoption. I've had Signal installed on my phone since like 2016. Went from one person I knew to now about ~30. It's mostly people from work at tech companies but progressively I've noticed other industries employees adopting it for unofficial chat that my contacts list has been growing over the years. Probably won't take off in a few years. Maybe another decade

[–] camelbeard@lemmy.world 3 points 18 hours ago

Family chatgroup, signal Work chatgroup, signal Half of my friends, signal

Won't be very long until I remove whatsapp from my phone. That one friend that doesn't want to switch, call me I guess..

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