An angular eagle behind the defense secretary departed from the Pentagon’s established branding. Critics saw echoes of the Third Reich.

A reimagined “Department of War” logo displayed behind Defense Secretary Pete Hegseth at a recent speech drew immediate comparisons to Third Reich iconography.

Speaking to Air Force Academy cadets on Saturday, Hegseth stood in front of a monochrome logo for his agency that differs from the designs in the Defense Department’s official branding guide. The backdrop features a stylized eagle that critics compared to the straight-edged Reichsadler used by Nazi Germany under Adolf Hitler.

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[–] 165 points 6 days ago (6 children)

It's not accidental, it's intentional.

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  • [–] 50 points 6 days ago (4 children)

    Yuuup. I’m waiting for they stop pretending they’re not following the Hitler playbook.

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  • [–] 14 points 6 days ago (1 child)

    Pretty sure you could have stopped waiting back when they put up concentration camps

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    [–] 86 points 6 days ago* (6 children)

    The DOD eagle is very close to the shape used, just with a slight swoop to the top of the wings.

    Sometimes the wings have been pretty straight.

    Both of those were taken from .mil pages. The major difference is in the straight horizontal feathers, which does match the Reichsadler.

    It's questionable, but I don't think this is a slam dunk you take to your Fox News parents

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  • [–] 30 points 6 days ago (2 children)

    Fox News parents are already gone lol

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  • [–] 11 points 6 days ago (1 child)

    i mean. the fox news parents are already probably nazis anyway.

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  • [–] 8 points 6 days ago

    Or so twisted they'll not be able to get out without professional help. It's pretty culty and people spend their lives getting over that stuff.

    There's a pretty common thread of thought that they are ushering in the apocalypse, or in it already or something. That thought process takes a lot of work to prop up and nurture and a lot of that is internal. Who knows what that crash out will look like.

    All the Nazi stuff is pretty concerning, but I believe that's more of an issue for military aged men than anyone else and society already has a way to deal with that.

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  • [–] 15 points 6 days ago*

    If I had a hindu swastika outside a temple and wanted "do a modern redesign" I'd definitely avoid rotating it by 45 degrees, removing the inner circles, and choosing a red, black, and white color pallet.

    If I happen to do that by mistake. I'd definitely absolutely understand when someone pointed out that my "modern design" just suspiciously made it look MORE like a Nazi symbol. Which would clearly be the opposite intention behind a symbol that already has a similar look.

    Point being. If we have imagery or symbols from the past that are similar to a white supremacist genocidal state and we were doing a "redesign" there is no possible way a well intention person could accidentally make it "more Nazi looking".

    It's on purpose. It's not gonna help your fox news parents. True. But anyone with a brain can understand what is being done here.

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  • [–] 13 points 5 days ago

    Nazi bullshit aside, what a horrible website. It started autoplaying a video, had consent popups, click for more, I had no idea what the article itself was vs ads vs other articles.

    (Fuck Nazis)

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  • [–] 49 points 6 days ago (2 children)
  • [–] 40 points 6 days ago (3 children)
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    [–] 16 points 5 days ago

    On purpose Nazi is Hegseth and MAGAs thing though

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  • [–] 33 points 6 days ago* (last edited 6 days ago) (1 child)

    You mean aside from the blatantly obvious Nazi uniforms for Space Force?

    And the recent Iowa repubs convention literally show hitler speeches?

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  • [–] 23 points 6 days ago (1 child)

    I'm Irish and I've hated the American war machine my whole life.

    I was comparing Bush to Hitler twenty years ago and calling your soldiers Nazis ever since.

    Sad to see it come this far, and with such popularity.

    The world is truly broken and there are dark, dark times on the horizon.

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  • [–] 3 points 4 days ago

    I was comparing Bush to Hitler twenty years ago and calling your soldiers Nazis ever since.

    The original German Nazis were (partially) inspired by fascist (and racist and anti-semetic) movements in the USA.

    They even visited America in the mid 1930s to gather some ideas.

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  • [–] 16 points 5 days ago (1 child)

    The US Government has a history of letting fascists in America get away with attempting to take over the country. They wait a few decades and then give it another shot, learning how to do it better each time.

    If we don't put these people in prison for serious time, we will have them at it again soon and they'll be even stronger.

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    [–] 35 points 6 days ago

    The dude with a swastika tattoo who's in charge of a fascist regime's military and just launched the new Reichsministerium für die Kirchliche Angelegenheiten had a logo redesigned to look like the Nazi eagle

    ...and someone thinks this is a coincidence?

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  • [–] 33 points 6 days ago (1 child)

    Other than the guy standing in front of it, pretty well a duplicate

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  • [–] 26 points 6 days ago (5 children)
  • [–] 9 points 6 days ago (4 children)

    That's sort of disturbing itself given the symbology of an olive branch.

    Also, why did they change it from 13 stars (from the original colonies I think) to 5? Nazis are VERY image based people (so much so they would probably get classified as a personality disorder thinking about it, self-harm, cognitive dissonance, splitting) so they mean everything they show.

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  • [–] 16 points 6 days ago (3 children)

    Guys, please don't get distracted. Don't spend your energy on the is-it-nazi-or-not game. Focus on affordability, inflation, corruption and security. You have five weeks and you're up against a gang of professional trolls. Don't let them decide what gets discussed.

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  • [–] 2 points 5 days ago

    Same in the UK. “Driving through Nazi Germany today- I mean middle England…. Outside Birmingham Airport. And this is what greets people arriving in Britain. Flags everywhere, not as welcome or pride, but as intimidation. Weaponised symbolism. A message that says exclusion before it says hello. Is this how we want to present ourselves to the world? The first thing visitors see is not culture, innovation, or hospitality, but nationalism turned aggressive and hostile. Tourism, trade, investment, students, business confidence. All of it relies on Britain looking open, stable, and serious. Turning national symbols into threats does the opposite. You do not strengthen an economy by making the country look angry and closed. You do not attract growth by signalling fear of outsiders. You do not build pride by turning identity into a warning sign. This is not patriotism. It is posturing. And it makes Britain look smaller, not stronger. So do the news reports of Brits falling off ladders while the country argues about flags instead of fixing what is broken. If you want a weaker economy and a poorer future, keep choosing distraction over reality. That is the path you are on. And when the consequences arrive, I hope those flags come in handy. You may need them for tents sooner than you think. Some councils have paid £75,000 for these flags instead of helping people out on the lead up to Christmas. We should replace them all with rainbow flags in June. I do also think we should start writing refugees welcome on them with permanent markers. A national campaign. Vote Reform to be poorer! Just look at the new reform councils. If you cannot grasp what is being said here, then pause. This is not about flags. It was never about flags. It is about the people holding them. The intent behind them. The way symbols are picked up sharpened and used to hit other people with. The way patriotism gets turned into a weapon and then pointed downward. If you are still arguing about bunting while missing the cruelty, the contempt then that is the point being made. If all you see is cloth and colour and not who is being targeted underneath it then you might be the problem. This shabby, yobbish, and offensive behaviour makes be ashamed of being British.”

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    [–] 3 points 4 days ago* (last edited 4 days ago) (1 child)

    On the bright side I do not think that AI models generate Nazi speeches, so at least he wrote the Nazi speech himself.

    Wait that is not bright at all

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  • [–] 13 points 6 days ago

    Long before this he was showing signs.

    Hail hydra i guess, issue is only the dumbest heads remain.

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  • [–] 10 points 6 days ago (2 children)

    When the chest tattoo matches the drapes...

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  • [–] 10 points 6 days ago (3 children)

    People need to wake the fuck up and open their fucking eyes NOW.

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    [–] 2 points 4 days ago

    Does anyone remember Die Hard 2? There is a scene in it that movie that those kind of things happening in the USA remind me. In a military truck a soldier (Corporal Telford) has his throat slit by his superior (Major Grant) while the rest of the soldiers just sit there idly. He was killed because he was not one of "them".

    spoiler: a drastic photo from the mentioned movie scene

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  • [–] 8 points 6 days ago*
    [–] 6 points 6 days ago

    He just needed fElon there in the audience throwing his heart out to him to really sell how un-nazi like he is.

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  • [–] 6 points 6 days ago (3 children)

    America has always been a bit nazi. Even the surfers

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  • [–] 3 points 5 days ago (2 children)

    I mean the black cross really isn't a Nazi symbol. It is a Prussian symbol long predating the Nazi regime, derived from the cross of the German Order, still in use by the German Bundeswehr to this day and we all know how thoroughly Germany is in not using any Nazi symbols anymore (and also making their depiction a crime).

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  • [–] 5 points 6 days ago (3 children)

    Y'all Nazis don't get to monopolize eagles.

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