That's because you think it's chocolate. It isn't. Approach is that way and it's pretty awesome.
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Carob made me cry as a child.
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My mama went on a hippie health food phase back in the day, it almost destroyed the whole family lol.
Maybe I've only ever had good carob, but the carob cookies I made were delicious IMHO. The carob chips I used tasted like a cross between chocolate and raisins.
My cousin got bad acne outbreaks when she ate chocolate, so she ate carob instead. The only time I had it was when she had a carob cake for her birthday. I almost barfed.
I love carob, it's so creamy when a chocolate bar is made of it properly. I also prefer making "chocolate" cakes with carob
I always thought it tasted pretty much exactly like Hershey chocolate, personally. 🤷♂️
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