While some paid ad blockers seem to work, the vast majority of tools don’t seem to do the trick.
What a bunch of FUD. Firefox and uBlock Origin still work on Youtube just fine.
While some paid ad blockers seem to work, the vast majority of tools don’t seem to do the trick.
What a bunch of FUD. Firefox and uBlock Origin still work on Youtube just fine.
uBlock Origin is still working just fine for me.
Everyone's hating on this approach but I think it's nice that we have other options. I'm sure Ublock is going to come out on top of this cat and mouse game YouTube is playing with them, but if YouTube manages to temporarily disable Ublock I'll look into this solution. Thanks!
Google will give up eventually. They're definitely burning more money than they would gain from winning the battle
I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.
I don't doubt they make tonnes of revenue from ads however you have to remember how small the share of adblocker users are. So the extra money from fighting the adblock user base is a clear gamble. Especially as those types of users are the ones who are more likely to avoid YouTube completely if they can't bypass ads.
Someone in Google would have done the research because it's not a simple case of war profit = adblockusers * ad revenue per user
I strongly believe they'll stop once they hit a certain threshold/target of "reduction of adblock users". They won't go on like this forever.
They're definitely burning more money than they would gain from winning the battle
Maybe at the moment, but I suspect part of the motivation for this is that they are trying to prevent another "adpocalypse" type boycott from their advertisers.
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