Subscription Model Weakness – No strong recurring revenue like Apple or Fitbit. Relies solely on hardware sales from new customers and 3-5 yearly consumer upgrade cycles.
Yikes. Obviously, this author can't be blamed for Garmin's recent announcement. But holy shit is it some awkward timing.
For me, like one commenter under that article, the lack of subscription is precisely why I liked Garmin. I want to buy a product and be able to use it for as long as it lasts, without needing to have an ongoing cost. This is especially true when the product I bought is hundreds of dollars.