As a practitioner of that dark art, I fear you know not what you summon. You don't really want Lemmy to be popular, not in a way that traditional marketing is going to make it popular.

Marketing volunteers is pretty much social media in general.

I mean, half the people who work for charities are technically doing some sort of Marketing.

Could it be that marketing is an inherently pro-capitalism line of work and its practitioners are unlikely to be altruistic enough to volunteer, especially for something like Free Software?

Have you met marketing people? I mean, they’re nice enough, but it’s not exactly a passionate calling.

even volunteer marketing costs money, not just time and labor.

Here's a somewhat cynical take: marketeers do it for the money. Period. Back when I a student myself, I met many types of students. Marketing students could roughly be classified as 'in here for the money' and 'I do not know what to do otherwise'. There was no real sense of activism or any desire to make the world a better place (except for themselves that is).

Throughout my career I met with many marketeers. They were nice to work with, but I never met anybody in marketing who was inclined to use their skills for a good cause.

I coach (social) businesses all over the world and help them with marketing as well.

That's us. When we write reviews or share things.

Off topic- I never understand why people in commercials are so awkward when they recommend things. I send things to my friends all the time...check out these yoga pants with pockets, Kroger has blackberries on sale, look at Kitty Lulu in the new dog bed, etc. Why is it so hard for fakers to appear genuine?