The timing and the rest of the guy's record seem to confirm your cynicism.

Also, once again, this is a whack-a-mole approach, trying to legislate every individual symptom caused by the lack of consumer protections against rent-seeking, rather than regulating industries to forbid their cause. In a world where bad-faith action is a standard business procedure, we have to explicitly legally define words like "own" and "purchase", because they'll say they mean something else if we don't.