These TVs don't incorporate enough power to do any kind of serious LLM. The "AI" they're referring to here is likely an embedded speech-to-text engine. And that probably is pretty necessary for this--it would take too much data to send actual recordings to Samsung, but text transcripts are tiny and easier to search and index. It's easy to forget, but reliable speech-to-text has been around less than 20 years, and the tiny ones that can run on embedded chips are even newer.
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