Mozilla: For the foreseeable future, there's a lot of money in advertising, and we want some of it. It's all over the Internet. Why shouldn't some of the profit go to people like us, people who wish things were different even while bravely facing the harsh reality that there is no other choice but to devote ourselves to commercial advertising?

We know that everyone in our community will hate the idea, but surely this too is a sign that we are on the right path. By doing unpopular things, we demonstrate the courage that's needed to save the Internet from the kind of future where Mozilla can't get a piece of the biggest market on the Internet, the only one that matters, the market for advertising.