I use an app called GoMore in some places in Europe that allows you to rent cars from other peers. The rental process is cheaper and faster--everything is done through the app--and you avoid these shady corpo practices.

Sometimes there's no competition. Many times there is. And still customers will ignore them.

Look where we all are right now. Was it hard leaving Reddit? Did it cost you anything? And yet millions of people return there every day. Reddit fucked them, they protested for 2 days, and then almost everyone went back to business as usual.