But what do you actually gain from this?
Isolation. The number one reason to use docker is isolation. If you've not tried to run half a dozen services on a single server then this may not mean much to you but it's a "pretty big deal."
I have no idea how the synology app store works from this pov - maybe it's docker under the covers. But in general I despise the idea of a NAS being anything than a storage server. So running Nextcloud, Immich, etc. on a NAS is pretty anathema to me either way.