Honest answer you don't wanna hear?
If you're good to reap a benefit, you're not good. You just tried maximizing your own profit by this and failed.
Being "good and nice" is an ethical decision and will not inherently reward you. Being evil is easy, as it's our native state of existence. Egoisim, egocentrism, anthropocentrism. A cold heart can't take any harm.
Being evil makes life in an evil world (capitalism, humanity itself) much easier. Yes. But also you're part of the problem, not the solution. Even though noone gives a shit what you insect (no insult, just emphasizing our insignificance) do.
You will never be rewarded for doing the right or good thing. Or extremely rarely. Mostly you'll be ridiculed, scammed, made fun of, exploited and whatever else.
Personally, I don't give a fuck. I am what I am, if anyone wants to exploit me, it's their loss. Looking for equals is hard, but very rewarding.
Lemme quote a game (lol...):
"What is better? To be born good or to overcome your evil nature through great effort?"