They kind of died for a little while. I remember seeing Weird Al talking about how they didn’t make any music videos for one of his albums, I think mid-/late-’00s. Then when his next album came around YouTube had made them so important that they made some sort of video for every song on that album. They weren’t all fully produced like in the heyday of MTV, but they wanted to have something to upload.

The link to the TV schedule on the homepage of mtv.co.uk doesn't even seem to work right now, it just leads to a nonexistent page. Even though it's the only link at the top of the page.

Sometime i just go and watch classics like Somebody i used to know and Virtual Insanity, some MV is a work of art.

At least they finally cancelled ridiculousness

Youtube now leads in showing music videos, having been previously used unofficially by fans uploading those videos, then record companies saw how that platform is great at selling music and so they followed suit by either doing it themselves uploading or use Vevo to curate their material.

It used to be MTV being music videos but as eyeballs went to smartphones and Youtube, and leaving even CATV behind, they're forced to rework their strategy by introducing non-MV content, like those reality-TV crapola, which only managed to repel the target audience, and partly contributed to MTV's slow decline.

Source: in two decades been watching youth transition from watching TV to PC to social media and Youtube to phones, and now this generation is largely glued to the phone.

VEVO!!!

Gotta fill every site with the same stuff as the site before it

Club closed but the drugs haven't warn off yet.

I was really hoping for just a 5 hour deadmau5 set...