this post was submitted on 21 Jul 2025
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I'm curious as to why Lemmy rarely shows up in search results on the main internet even if there is a post related to the search input. I've only ever seen a Lemmy result if Lemmy is specified. Is this because we're still relatively small or some other reason?

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[–] Zak@lemmy.world 66 points 5 days ago (1 children)

Not much links to it. It's really rare that I see a blog, social media, or non-fediverse forum post link to a Lemmy post. That sort of thing still matters quite a bit to search engines.

[–] Ek-Hou-Van-Braai@piefed.social 9 points 5 days ago (2 children)

Be the change you want to see, I've been sending links like https://piefed.social/post/1062918 to friends and family when I see interesting things or funny memes

[–] Zak@lemmy.world 10 points 5 days ago (1 children)

Be the change you want to see

On my flashlight review website, every article links to a corresponding post on !flashlight@lemmy.world and displays comments from there.

Nice website and idea 👌

[–] schnurrito@discuss.tchncs.de 3 points 5 days ago (1 children)

Things you send to friends and family will not be indexed by Google, so that is somewhat useless for this purpose.

Sure but it creates tragic, and they might click around and subscribe, maybe search for it in the future.

It's a marathon not a sprint

[–] ayyy@sh.itjust.works 18 points 4 days ago (2 children)

From an SEO perspective, federation looks almost exactly the same as spam unfortunately. A bunch of websites with very similar content that all link to each other but aren’t linked to externally very much.

[–] kernelle@lemmy.world 6 points 4 days ago

This person gets it! After I launched my website/blog it showed up immediately on google, even though it's content is directly pulled from my Lemmy instance. Which has been running much longer than the site, and cannot be found using search engines.

[–] Scrollone@feddit.it 0 points 4 days ago (1 children)

...and you say that as if it's a bad thing :)

[–] ayyy@sh.itjust.works 7 points 4 days ago (2 children)

Yes, it hurts discoverability. How can you have a community without people?

[–] Scrollone@feddit.it 3 points 4 days ago (1 children)

Yes, you need people. But I'd say Reddit has too many people. The Ethernal September problem: sometimes, small is better.

[–] MrStranger@lemmy.zip 2 points 4 days ago

The thing with Reddit is that it got too big and political. It was open before but yet still fun a decade ago.

[–] splendoruranium@infosec.pub 1 points 4 days ago

Yes, it hurts discoverability. How can you have a community without people?

I'd like to ask it the other way around: How many people would it need until you'd say "Yep, that's a community alright."?

[–] TropicalDingdong@lemmy.world 38 points 5 days ago (1 children)

These days all I seem to get from search is regurgitated dog vomit AI written summaries.

[–] pageflight@lemmy.world 3 points 5 days ago

Decided to pay for Kagi, and now Google results look even more ridiculous.

[–] m_f@discuss.online 37 points 5 days ago* (last edited 5 days ago) (1 children)

I've seen my own posts show up in specific search results based on the transcripts, which is nice to see. Tried searching for "Great Scott! The hatch is opening" on Google just now and it linked to my post at https://discuss.online/post/14315116. That's probably a bit of an issue actually. The link is for lemmy.dbzer0.com for my user on midwest.social to a community on lemmy.world and I just linked to it from discuss.online. Those might each be ranked independently even though it's the same content, vs all being ranked together if it's all centralized on one site like Reddit. Not really that hard to adjust for, but if Google doesn't care in the first place because they think they'll get fewer ad impressions out of it then it won't be changed.

Kagi has a feature for specifically searching the fediverse. It's a paid search engine, but IMO that ends up with their incentives aligned with mine.

[–] alk@lemmy.blahaj.zone 6 points 5 days ago

Woah, I use Kagi and I didn't even know about this.

[–] QuadratureSurfer@piefed.social 24 points 5 days ago (1 children)

I've actually started to see some results from Lemmy.world in DuckDuckGo search results.

[–] ayyy@sh.itjust.works 4 points 4 days ago (1 children)

I don't remember the exact search, but it had something to do with Star Citizen. A link to a post from that Lemmy.world community was fairly high on a DuckDuckGo search result.

Along with a few other users, I've posted some useful links and info in the community over there. It looks like that work is starting to pay off.

[–] Etterra@discuss.online 26 points 5 days ago

Because Google is too busy sucking Reddit off to pay attention to Lemmy.

[–] 0_o7@lemmy.dbzer0.com 21 points 5 days ago

There's just not enough content here besides tech and linux. Also, It's likely about keeping the internet influence dynamics inside the silicon valley, which in part is favorable to authoritarian surveillance system like the US. And yes, they are in bed with each other if you haven't noticed.

[–] Ulrich@feddit.org 19 points 5 days ago

Is this because we're still relatively small or some other reason?

Pretty much, yeah. Incredibly.

[–] yessikg@fedia.io 15 points 5 days ago (1 children)

Because nobody in the fediverse is going to waste money on SEO

[–] Ek-Hou-Van-Braai@piefed.social 6 points 5 days ago (1 children)

Doesn't have to be money, but putting in some effort into basic SEO could drive more users here and away form Reddit etc.

[–] ToastedRavioli@midwest.social 2 points 5 days ago

Reddit drives enough of its own users away to make spending money on courting them a waste of time

[–] schnurrito@discuss.tchncs.de 4 points 5 days ago

because the WWW is now so unimaginably big that something needs to show up on the first page, and except for very obscure search terms, that "something" will probably be more well-known pages that have invested more in SEO

[–] CrackedLinuxISO@lemmy.dbzer0.com 2 points 4 days ago* (last edited 4 days ago)

Depends on the search engine you use. I started giving Kagi a try and it has options to increase visibility of fediverse content in your searches.

I'd guess it's a mix of fediverse being a poor fit for ad-oriented SEO and relatively low adoption.

[–] sndmn@lemmy.ca 4 points 5 days ago (1 children)

Because that doesn't make any money for Google/MS/Meta/Amazon etc.

[–] simple@piefed.social 24 points 5 days ago (2 children)

...No. It's because Lemmy content and users are duplicated into hundreds of instances. Websites are ranked independently and because they're so split, none of them are popular enough to be on search engines. There are plenty of ad-free sites that show up on page one.

some speculate that because the content is the same across all these instances, Lemmy might be getting caught in the spam filter too.

[–] Kirk@startrek.website 17 points 5 days ago

I also noticed that when Lemmy links do appear it's often to a random federated instance, not the original source.

[–] breadguy@kbin.earth 6 points 5 days ago

no its all a big conspiracy

[–] Auth@lemmy.world 2 points 5 days ago

I've seen league of linux lemmy show up in search results but thats dead now so rip. Other than that we dont have that many answer style threads compared with the years and years of blogspam and reddit spam.

[–] Steve@startrek.website -2 points 5 days ago