It is really weird that we have these big companies behaving like this with so little public outcry.
If an individual tracked your location, all of your spending, your web history, your communication and in-person meetings and built a profile on you containing all that information we'd label that person a stalker. But if Facebook does it, well that's just business.
This probably has a lot to do with Texas' new ID requirement law. These companies don't want to have to collect IDs and be responsible for maintaining that database of PII.