I keep thinking I'm young but I've been working full time for >20 years now. My beer consumption hasn't faltered at all because I was buying Canadian before. The actually young guys I work with (under 30) are once or twice a week drinkers and 3-5 times a week smokers. There is a shift away from trunking but I don't think it's driven by trade, it's more that they see my beer gut lead me into the room and decide they want something different.
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