These companies are burning cash so that realistically could be the play here, which would be hilarious because they of all people should understand that congress doesn't pass legislation based on popular opinion so this media blitz would be pointless. They'll need to lobby congress if they want to be regulated enough to blame their downfall on being crippled by evil government meddling.

Praying for public sentiment to spur congressional action would also be funny because there are a ton of focal points that galvanize public sentiment in favor of regulation easily but none of those would hype their product so instead we're getting cautionary fiction presented as reality and no one cares.