bolsonaro paid corporations for automated mass messaging, this is more like an ar game with the members of a massive group. it's different because one is organic and the other one is a synthetic endeavour of the international bourgeoisie.
lula is not the left, tho, and if this model spreads to argentina for example to promote peronism it's the same shit. of course i rather have them than gringo mc gringus fascist maximus as the president but it's not that much better. it's still reformist bullshit.