Lula's camp had to fight against the media platform owners, who bent over backwards to help Bolsonaro. If the media (including social media) has it's thumbs on the scale in your opponent's favor, and you don't organize against it you will lose. Of course, either way it is a kind of manipulation, but I prefer the kind of manipulation that requires hundreds of thousands of real people to take part, rather than a few oligarchs.

You do realize Bolsonaro tried to do a coup, right?

bolsonaro paid corporations for automated mass messaging, this is more like an ar game with the members of a massive group. it's different because one is organic and the other one is a synthetic endeavour of the international bourgeoisie.

lula is not the left, tho, and if this model spreads to argentina for example to promote peronism it's the same shit. of course i rather have them than gringo mc gringus fascist maximus as the president but it's not that much better. it's still reformist bullshit.

Wait, what's the problem with organizing people like this?