Yes, that snippet went viral because it is so incongruous in the USA, especially. But such things are common elsewhere and it is not perceived as ‘gay’ or negative in any way.

I think of my own experience of learning how to live as a gay man in the way our culture accepts. I just have to wonder how it would have been different if I had been raised seeing and experiencing males touching each other with casual affection and no overt sexual undertones.

I had to go to gay bars to first experience socially sanctioned touching between men. In the sexualized atmosphere of US gay bars, it was hard to just enjoy the closeness - because of the implications.