It will keep returning as long as there is no counter movement. Instead of only trying to stop chat control, we should push in the opposite direction. Propose legislation that enforces stricter privacy rules, forbid commercialization of private data (e.g. criminalize and penalize data brokers) and so on. We need to shift the balance in favor of the people instead of trying to maintain a status quo. A Newtonian approach, every action requires an (equal and) opposite reaction.