What's really crazy is that apple had this obnoxious attitude that "they know what users really want", the users would disagree, they'd complain loudly, then they'd use the software and say "damn... Apple was right, this is better."

But... That was all before 2010. I can't think of a single software innovation the company has had since then. Apple used to deliver overpriced, outdated hardware and they only managed to sell it by packaging it with the slickest OS on the market. These days the situation is reversed, Apple is developing their own silicon, they have some of the fastest consumer chips around, and they need it, because their software is nothing to write home about and their prices are still high.

It’s John Apple now!

(Tim Cook resigned. John Ternus is the current CEO of Apple)

I’m curious what this tool does that is different from turning off Apple Intelligence in the Settings because they already give you some degree of control.

I know one single person who uses a Mac as a personal device that isn’t involved in some sort of deep internet technology field. He works in biotechnology and got tired of wasting time and effort on Windows problems.
As for the rest? They use windows systems every day for work, where they’re often either fixing the internet or fixing people’s windows computers. They just prefer Mac for personal use.

I’ve begun to feel like people who trash talk Mac users are the ones who aren’t technically capable - or at least not adaptable. I can fix almost any Mac or Windows issue, and can muddle through most *nix problems. I just don’t want that to be my identity. I got more important things to do.
I’ve had the same MacBook Pro for 5 years now. I code on it, do graphic design, 3d model, play Steam games, and obviously use it as an internet device. It’s never given me a problem, and I imagine it’ll keep going for at least another 3-5 years. It’s fucking awesome, and “just works.”

My parents have used Macs exclusively for the last 20 years or so because they don’t require much technical knowledge. Before ChromeOS, smartphones, and tablets, they were the closest thing to an internet appliance. Most Mac users I know fall into that category. Heck my dad and older brother were both very capable and knowledgeable with PCs but Macs are so frictionless that they no longer feel like they need to know how it works. It just works.