I'm sorry, did you say Netflix is going to be pirated aggressively for the few shows that aren't complete slop?
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“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.
Amy, I want you to be honest with me, are you an alien.
Because on planet Earth we do not, if fact, pay as much attention to the ads as to the things we're actually interested in. Famously our brains even produce this fascinating effect to spare us from the bullshit you're shoving into our eyeballs.
I'm just waiting for it to be like that Black Mirror episode where ads came on, the guy closed his eyes, and alarms went off until he opened them again.
The bad thing about those kind of shows, is that while most people see that as a warning, and something to avoid.
Some people immediately start charting a path to how to make it a reality, and sometimes those people are very very smart and can chart a path that might take decades.
I say this while on the toilet, writing on a device that has cameras both front and back, always on microphones and location sensors, and facial recognition and 3D scanning equipment.
When the personalized condom ads start popping up, I will only be slightly annoyed.
i think in netflix's case, they might actually be paying as much attention to the ads as they do the shows, which is to say none at all
No they won't 🏴☠️
Rejecting Netflix fixes things for you and me, but the article says Netflix has 93 million ad-supported subscribers. I'm really worried about the amount of influence advertisers have on our society, and it's only getting worse. Even if you and I can be above the direct influence of these ads, many people are not, and those people are influencing you and me. This produces a dangerous secondary influence that can reach most of society, and just fills everyone's mind with lies, for hardly any cost.
Between that, price hike, and some weirdly low quality content because you don't use this or that browser, netflix really wants people to stop their subscriptions it seems.
High seas baby!
There is surely a recognisable pattern here in which people leave because of this shit and to keep the flow of money going up they then have to further reduce quality by increasing ads.
I deleted my facebook a few weeks ago and signing in for the first time in years gave a look at what it became and it was unrecognisable.
They show me an ad, and they are out. It is that simple. Luckily, my life does not depend on streaming.
🏴☠️🏴☠️🏴☠️🏴☠️🏴☠️🏴☠️🏴☠️ cmon people, stop making netflix relevant
Either they have great technology, or they have great entertainment,” she said. “Our superpower has always been the fact that we have both.
Please. Your software is an image carousel and a video player.
Jellyfin does all that and more.
We're no longer in the days of competing with a USB stick and hoping the TV will play whatever format it's in, or using VLC and a laptop.
They don't even show you ratings for the stuff, because they want you to waste your time watching the junk tier shit they can still afford.
Eh to Netflix's credit, both their backend and frontend are much better than their competition. Much better ux, and streams much more consistently. We pick up a sub for a month here and there. But AI ads will make me never go back.
Don't pirate, we're awesome!
Here, watch these ads!
Hey, where are you going?
The sooner people realize that the subscribers are nothing more than super-slow-boiled frogs to them, the better.
Enshittification marches on
I was looking to cut down on subscriptions and picked Netflix as an experimental one. I haven't missed it at all. Things like this make me less likely to occasionally reactivate for a couple of months as I was originally planning.
I wonder when they'll see a big enough effect to break their current run of fucking over their customers.
I also thought I'd miss Hulu and Netflix a lot more than I do. What used to irk me so badly was how utterly shit Netflix is when you just want to sit down and find something new to watch. Their front page would be list after list of things like "Hot New Comedies" "Best Independent Films of 2025", "Classic Action Flicks" and somehow it always felt like the same 30 or 40 movies randomly shuffled together. So I'd spend 15 minutes scrolling through the same slop in different orders, get frustrated and search for a movie that I remembered wanting to watch, only to find that it was on none of the services I was subscribed to, and cost $8.99 for a single watch of a 20 year old movie.
We had been Netflix subscribers since the very start when they delivered discs through the mail. Kinda sad how they went from having virtually anything you could think of to watch (and having a halfway decent recommendation algorithm to boot!) to where they are today.
Well piracy is the only way then.
I can't tell from the article what the AI side of this is? Are Netflix offering to make adverts for customslrs using AI? Are they just showing adverts in general from customers, including AI generated ones?
I don't know if I'm doing something wrong, but I've read the article twice and still don't know 😂
"Millions of former subscribers will cancel their accounts in 2026"
FTFY
Sadly I think you're a optimistic with those numbers. It's probably gonna be a few thousand. The numbers can feel skewed if you only look at Lemmy.
So the dead Internet extends to streaming.
Also anyone else interested in just crazy an ai add what will be.
Soo... the ad income is higher than the energy costs of gen. AI? They lied about the pennies per visit? 😢
Also, 🏴☠️
Netflix showed time and time again that they are shit at counting money. I wouldn't be surprised if it turns out they're losing money on those ads but will do them anyway because managers eat the worst possible hype for breakfast.
Is there a way to poison the well so badly and so irrevocably that corporations won't dare use generative AI for anything? Can we somehow trick these overgrown chatbots to speak ill of their masters in the form of direct-to-stream advertisements?
Ask Musk. He managed to do it on accident.
Bye Netflix, hello plex.
Edit: hello Jellyfin, as helpful users have mentioned the enshitification of plex to me.
You seems unaware of plex enshitification. Bye bye plex, Hello Jellyfin.
I was! Thanks for the info, I’ll be checking out Jellyfin instead.
I have some bad news for you
Well, time to cancel finally I've gotten used to torrenting again anyway
And canceled my sub
Haven't had Netflix since the password debacle. Never even missed it. 🏴☠️
Not to me, they fucking won't